See exactly which podcasts and articles drove revenue.
PressTrace closes the loop between your podcast tour, your authority placements, and your CRM. Tracks branded search lift, signup attribution, deal acceleration, and customer mentions of specific episodes. Finally know what's actually working.
- Last-touch, multi-touch, and 'mentioned in CRM' attribution
- Branded search lift tracking per placement
- Self-reported attribution capture on signup
- Pipeline acceleration scoring vs cold benchmarks
Currently in private beta. Waitlist gets early access at half off launch pricing.
Authority placements work, but they show up in your dashboard as 'direct traffic' or 'branded search.' The CMO can't prove it. The CFO suspects you're wasting budget. Meanwhile the buyer literally heard the founder on a podcast and booked a demo, but Meta's pixel takes the credit. You're losing budget you should be growing because you can't measure what you're doing.
PressTrace tracks every placement individually, measures the branded search lift in the 14 days after launch, captures self-reported attribution on signup ('How did you hear about us?'), and tags pipeline as 'warm via placement.' You get a real dashboard showing which 5 placements drove 80% of your authority-sourced revenue.
From sign-up to first result in days, not weeks
Add your placements
Tag each placement with date, host/outlet, and tracking link. Or auto-import from CredMaker.
Connect your stack
Plug in GA4, HubSpot, Salesforce, Stripe, and your branded search Search Console. Takes 12 minutes.
Read the dashboard
See branded search lift, signup attribution, and pipeline acceleration per placement. Updated daily.
What's inside
Built for operators who already know what good looks like, and just need the workflow to be 10x faster.
Branded search lift
Measures the 14-day branded search bump after each placement. Removes seasonality with control modeling.
Signup attribution capture
Drop-in 'How did you hear about us?' modal that integrates with our placement library. No coding.
Pipeline temperature scoring
Tags incoming demos as warm (heard founder on podcast) vs cold. Tracks close rate and cycle time delta.
Compound attribution
Tracks placements that drove signups months later. Cold ad clicks don't get credit when the buyer first heard the founder 6 months prior on a podcast.
Per-placement ROI
Calculates direct revenue (signups attributed) plus indirect (cycle compression, deal size lift) for each placement.
Executive snapshot
Auto-generated monthly PDF for the CFO. Shows total revenue attributed vs authority spend.
Numbers from the private beta
Frequently asked
Do you replace HubSpot/Salesforce?+
No. PressTrace integrates with them. We add the authority-placement attribution layer they don't have natively.
Will this play nice with Meta and Google Ads?+
Yes. PressTrace doesn't fight your ad attribution. It surfaces the assist credit your ad platforms refuse to give.
Can I use this without buying placements from BuzzFuzz?+
Yes. PressTrace works for any authority placement, whether you booked it yourself, used another agency, or worked with us. We're tool-agnostic.
What does it cost?+
Launch pricing is $249/mo. Waitlist members lock in $124 for year one.
Skip the line.
Waitlist members get first access plus 50% off launch pricing for the first 12 months.
Join the waitlist