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Frequently Asked

Questions. Answered honestly.

The questions we get asked most often on strategy calls, in the same wording we answer them in.

Founders & brands trust us to get them seen

How is this different from PR?+

Traditional PR chases press mentions and brand awareness. buzzfuzz is authority placement: podcasts, articles, newsletters, webinars, and speaking that position you as the expert your buyer trusts. Different mechanism, different outcome.

Do you guarantee placements?+

No ethical firm can guarantee editorial decisions. We do guarantee professional effort, transparent reporting, and reasonable replacements for placements that fall through due to our error. Our track record is that clients on a 6+ month engagement average 24-40 placements per year.

How quickly do results show up?+

Initial placement activity within 2-4 weeks. Real momentum builds in months 3-6. Compounding effects (branded search, unsolicited inbound, keynote invites) kick in around month 9-12. This is a long game.

Who should NOT hire buzzfuzz?+

Anyone without a real product, real expertise, or willingness to show up to interviews. This doesn't work as a shortcut around bad positioning. It works when you have something to say and just need distribution.

What do you need from me to start?+

A short intake call, your bio, 2-3 pieces of past content or an episode of a podcast where you talk about your topic, your goals, and your availability for 3-6 interviews per month.

How is pricing structured?+

Monthly retainers scoped to output. Most clients start on a 3-month pilot then move to a 12-month engagement. We're happy to walk you through the exact structure on a call.

Do you work with agencies or in-house PR teams?+

Yes. We can plug in alongside an in-house team or an existing PR agency. We're the placement specialists; we don't do brand PR, crisis PR, or press releases.

Which industries do you work in?+

B2B SaaS, professional services, DTC founder brands, high-ticket coaching, and select fintech. If your buyer listens to podcasts and reads newsletters, we can help.

Have a question we didn't answer?

Book a 30-minute strategy call. We'll answer anything, honestly, whether you end up working with us or not.