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Audience Intelligence

Find the 30 podcasts your buyer actually listens to.

AudienceMap cross-references your ideal customer profile with podcast listener data from 41,000 shows. Instead of pitching the 200,000-download podcast where 12 of your buyers tuned in, you find the 8,000-download show where 5,400 of them did.

  • Listener density scoring, not download counts
  • ICP-matched targeting by job title, company size, geo
  • Auto-categorized into Tier 1, 2, and 3 outreach lists
  • Updates monthly as listener data shifts

Currently in private beta. Waitlist gets early access at half off launch pricing.

Podcast targeting
Density score (0-100)
How much of the audience matches your ICP. A 72 score means 72% of listeners match your target profile.
Listener look-alike
Upload your customer list and we find the podcasts your existing customers already listen to.
Adjacency mapping
Once you've nailed Tier 1, AudienceMap suggests Tier 2 adjacent shows where your message still lands.
Host reachability score
Tells you which hosts respond to cold pitches, which need a warm intro, and which only book through agents.
The problem

The biggest waste of time in authority placements is pitching the wrong shows. Founders default to the shows with the most downloads, but downloads tell you nothing about whether your buyer is in the audience. The 200k-download show with 100 of your buyers is dramatically worse than the 8k-download show with 5k of them.

How we fix it

AudienceMap models the listener base of every meaningful podcast in the English-speaking world. Tell us your ICP (head of growth at $5-20M B2B SaaS, for example) and we surface the 30 shows where that profile makes up the largest share of the audience. We score for density, not vanity.

How it works

From sign-up to first result in days, not weeks

1

Define your ICP

Pick job title, function, company size, geo, and industry. Or upload your CRM and let us infer the ICP from your best customers.

2

Get your map

Get a ranked list of 30 podcasts sorted by audience density score. Each show comes with sample episodes and pitch angle suggestions.

3

Pitch with confidence

Export to PitchPal or your outreach tool of choice. No more wasted time on shows whose audience doesn't match.

What's inside

Built for operators who already know what good looks like, and just need the workflow to be 10x faster.

Density score (0-100)

How much of the audience matches your ICP. A 72 score means 72% of listeners match your target profile.

Listener look-alike

Upload your customer list and we find the podcasts your existing customers already listen to.

Adjacency mapping

Once you've nailed Tier 1, AudienceMap suggests Tier 2 adjacent shows where your message still lands.

Host reachability score

Tells you which hosts respond to cold pitches, which need a warm intro, and which only book through agents.

Saved searches

Your ICP definitions persist. Re-run the map quarterly to catch new shows entering your category.

Competitive intelligence

See which shows your top 3 competitors have appeared on. Either copy their playbook or carve a gap.

Early results

Numbers from the private beta

4.2x
Higher reply rate from density-matched pitches vs download-ranked
8 hrs
Average research time saved per quarter for founders using the map
73%
Of beta users booked at least 1 podcast from a show they'd never considered

Frequently asked

How do you know who listens to a podcast?+

We blend public listener survey data, LinkedIn signals (people who publicly mention listening), platform metadata, and licensed data from podcast networks. No platforms share private listener identity.

How fresh is the data?+

We refresh the listener model monthly. Shows that pivot audiences mid-year get updated within 30-60 days.

Does it cover every podcast?+

We cover ~41,000 active podcasts in business, tech, marketing, sales, finance, health, and adjacent categories. We do not have meaningful data on entertainment, true crime, or sports shows.

What does it cost?+

Launch pricing is $149/mo for 5 ICPs and unlimited maps. Waitlist members lock in $79 for the first year.

No credit card. No spam. Cancel anytime.

Skip the line.

Waitlist members get first access plus 50% off launch pricing for the first 12 months.

Join the waitlist